HI !
I am Guillaume Loiseau

A Salesforce Marketing Cloud Expert and Datorama Project Manager with
10+ years of experiences and 8 Salesforce Certifications.


Who I Am

I started my career in the email marketing in 2009, when smartphones were BlackBerry and Community Manager's job description was not clearly defined yet. Since then, I've never left the consultancy' and the digital marketing's worlds. During those 11 years, I've had the opportunity to work with hundreds of clients on different projects accross various industries and locations. I've taken various roles from Solution Architect, Technical Architect to Project Manager. I've been working in the Salesforce ecosystem since 2016, and now I'm hooked!

Today as a freelancer consultant, my goal is to help you to get the most out of your marketing platform by providing end to end expertise. My last manager called me "The Swiss Knife": I learn fast, adapt to all situation and will find a solution for your problem.

In my spare time, I love to develop websites, practice different sports (swim, bike, run & crossfit), have a good coffee, a long walk, discover new places and new people.

Methodology

I work closely with you to develop a unique and robust Salesforce Marketing Cloud solution for your company. From start to finish, you can count on my guidance and support to take your business where it needs to go. I am here to help, whether you are looking for a Salesforce Marketing Cloud implementation from scratch or have been working on the tool but couldn't maximize its benefits and features.

1. Design The Solution

Great platforms are built on thorough and creative designs. To get there, let's get to know each other: your company, your processes, business objectives, and goals for the project.

2.Start Building

The key to success for your project is a strong and scalable foundation, from a technical and organizational standpoint. By the end of this second phase, you will have a solution designed with expert understanding and completed with thorough documentation for you and your team.

3. Go Live & Monitoring

Go-live is not the end of the process; it’s the beginning. I will be by your side after launch, monitoring your campaigns, your results and finding ways to make the enhancements you’ll need to continue growing with the platform.

Your project deserves the very best talent, processes, and service. Rest easy knowing your project is in good hands.

My competences, your benefits

"The only way to do great work is to love what you do." - Steve Jobs

Expert Mode

You will benefit from my years of experiences on the tool to get the most out of your Marketing Cloud platform. I keep learning to stay up to date with the latest tools & trends.

Project Management

I will proactively participate in your project and will provide a structured and organized work.

Technical background

I have a technical background and know how to write SQL queries, create advanced landing pages using AmpScript or write a good responsive email respecting HTML’s best practices.

Deliverability & Best Practices

Why would you invest in Email Marketing if your emails are not read ? I will bring my in-depth knowledge in deliverability & emailing best practices to improve your ROI.

Maximize your ROI

By using all the available features of the tool you are paying for, by saving you time and by putting the focus where it really matters, together, we will improve your ROI.

Scalable solution

A strong foundation is the key of the success of your project. And to reach this goal, let’s start with your data & your business objectives.

Upskill your team

I will walk you through the solution, explain you the why and how to use it. I will provide functional, technical and administration trainings.

Support & Documentation

Besides the documentation and technical guides that you will get from me, I will remain available for supporting purposes.


Never Stop Learning

8

Salesforce Certifications

74

Trailhead Badges

37,225

Trailhead Points

11

Years of experience
(half on Salesforce)

Check out my Trailblazer and my LinkedIn profiles

Are you ready to work together?

Get in touch and let's give life to your Salesforce Marketing Cloud or Datorama project.